Bio

Michael White
Emerryville California
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510-200-6691

Mace Security International Walnut Creek CA

Web Developer and E-Marketing Specialist
Nov 2010 - Current
Duties Include:

• Website Development - HTML, CSS, XML, ASP, php
• Website Management and maintenance - Magento
• Server Administration - Linux/Windows
• Data Management
• Design/Develop Web pages
• Custom Forms for Mailing sign up and lead source tracking
• Magento upgrades and tool implementation
• Custom Theme for Magento E Commerce Site
• Joomla site administration and tool integrations
• Symfony site administration
• ASP site administration
• Mint DNS site management and customizations
• MySQL database management
• CRM management
• Deployment of multi vertical Eblasts
• Face API integrations
• Social media integrations with magento site

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CHENG Concrete Berkeley CA

Web Developer and Marketing Associate
Sep 2009 - Oct 2010
Duties Include:

• Website Development
• Website Management/CMS
• CRM Integration to Website
• Building Custom Template for CRM Managed E Commerce Site
• Server Migration
• Template Customization
• Tools Development
• Data Management
• Coding multi platform compatible Eblasts
• Managing Resources
• Design/Develop Web pages
• Implementation of Customer RIO Tools
• Custom Netsuite Forms for Mailing sign up and lead source tracking.
• Development of Custom Joomla Template for static site conversion to CMS
• MySQL database management
• Editing and compiling java based web platforms
• Deploying and maintaining java applications in the Tomcat web server environment
• Running Java sync application- Synchronizing data between CRM and MySQL database

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Nor Cal Surf Shop Burlingame CA

Web Developer and Store Manager
Feb 2009 - Sep 2009
Duties Include:

• Building and Developing a new website using Joomla! 1.5 and
• Virtuemart with various open source components and plug-ins.
• Web Marketing with social media and other techniques.
• Training staff in the use of CMS.
• Training staff in the use of on line store.
• Training staff in the use of HTML.
• Managing inventory.
• Managing staff.
• Developing on line marketing strategies with budgets in mind.
• Organizing promotional events.
• Maintaining website.
• Creating new content for website.
• Creating marketing material for upcoming events.
• Managing PPC Advertising campaigns.
• Running Google analytics to monitor traffic and develop content.
• Creating marketing material for website specific marketing campaigns.
• Maintaining computer hardware and software.
• Fixing broken machines.
• Re-installing operating systems.
• upgrading hardware components.
• SEO.

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Kite Wind Surf Alameda CA

Kite Surfing Instructor, Web Master & Store Manager
April 2008 - Feb 2009
Duties Include:

• Training new kitesurfing instructors.
• Managing Kitesurfing School.
• Managing on line store content and adding new stock to website.
• Manipulating images for on line store using photoshop and fireworks.
• Receiving inventory and adding stock to Quickbooks.
• Resolving problems with customers.
• Creating new on line content intended to improve SEO ranking.
• Creating pay per click advertising to market to location specific areas in and outside the US.
• Shipping goods bought on line.

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Sydney Australia

Team Bondi - Sydney

3D Modeler – Environments and Architecture
Worked on L.A. Noire
February 2006 – February 2007
see L.A. Noire

Authentic Bricklaying - Sydney

Head Bricklayer
June 2004 - August 2004

Lateral Land - Project Manager

Head of Operations and Construction
Hidden Valley Rylstone NSW
October 2003 - June 2004